ON THE RIDDIM
BRANDED WEB SERIES - PRODUCTION - STRATEGY
THE BRIEF
VP Records' PR Manager Jennifer Valentin identified a critical opportunity: transform their weekly media newsletter (featuring 5+ news items per week) into engaging video content that could bridge their 40-year legacy with millennial audiences on YouTube. They needed their first foray into web content development to expand their audience to a new generation.
SOLUTION
Cerebral Entertainment Studios delivered VP Records' inaugural digital series, transforming their news-heavy approach into compelling visual storytelling that honored reggae culture while engaging millennial audiences.
Client: VP Records
Project: Multi-episode Branded Webseries & Live Event Integration
Platform: YouTube content strategy with cross-platform amplification
Scope: End-to-end production from pre-production through live finale execution
5+
EPISODES PRODUCED ON YOUTUBE
900K
WEB FOLLOWERS LEVERAGED
15%
UPLIFT IN MILLENNIAL AUDIENCE